Business Description
●Golf Course Business
The company has established the principle of integrated golf course services, owning and operating golf courses mainly in large metropolitan areas and major regional urban centers.
The company commenced golf course operation in 2002, establishing the principle of integrated golf course services the following year. Since this time, the company has continued to provide new golf course services based on the principle of integrated golf course services under the Accordia Golf brand. The golf courses operated by the company account for approximately 5% of Japan’s approximately 2,400 golf courses, with most distributed in the heavily populated three largest metropolitan areas or major regional urban centers. With the total number of visitors each year surpassing 7.5 million, we continue to enjoy the support of many golfers. The company will continue to endeavor to create new golf settings that will convey the appeal of golf not only to keen golfers but to those who have never had the opportunity to play.
In addition, to increase the number of operating golf courses, in 2014 we built the “Accordia Golf Trust,” an organization with the function of holding golf course assets, and transferred many golf courses whose earnings have been stabilized, while the Group continues to take on the operation and management of such golf courses.
Accordia Golf Trust is the Group’s strategic partner, operating in line with the growth strategy of building a portfolio of golf courses with stable earnings.
Four Principles of Service in Golf Course Operation
Course condition
Good-quality golf courses that promise pleasant rounds of golf
Playing styles
Playing styles that respond to the needs of customers
Pro shop
Well-stocked range of goods and services on a par with golf specialty stores
Restaurant
Restaurant service suitable for sports venues
●Driving Range Business
The company operates new concept driving ranges through its Accordia Garden brand operating company.
2In 2007, the company commenced the operation of driving ranges, largely in urban areas where the company operates golf courses. The company continues to provide a meticulous service, including pleasant practice environments, excellent golf schools, and well-stocked pro shops. Moreover, the company leverages its strengths as a golf course operating company to continuously develop services that take full advantage of its collaboration with golf courses.
●Other Business
The company conducts the third party management of golf courses, golf course restaurants, and so forth.
The company utilizes its knowledge of golf course operation to operate golf course restaurants, owned by other entities. Further, through the operation of hotels linked to golf courses, we continue to provide our customers with a pleasant golf life.